What does Traffic do?
Traffic is The Taxi Group’s content studio. We produce branded content, retail, social and digital content for brands and agencies, from one-off projects through to larger ongoing content needs.

What kind of projects do you take on?
We work across brand films, product content, retail media, social campaigns, creator-led content, digital assets, cutdowns, versioning and content libraries. If it needs to live across multiple channels or formats, that is usually where we are most useful.

Do you only work with agencies?
No. We work directly with brands as well as agencies, depending on the project.

Can you help shape the creative, or do we need to come with a finished idea?
Either works. We can execute an existing creative concept, or help develop the approach, format and production plan from an early brief.

Do you work with creators and talent?
Yes. Through The Taxi Group and Born Bred Talent, we can help source and manage creators and talent while Traffic handles the production process.

Can you produce social-first content?
Yes. We produce content specifically for social platforms, including vertical video, paid social assets, creator-led content, campaign cutdowns and ongoing content banks.

Can you create different versions from the same shoot?
Yes. We can plan shoots around multiple outputs from the start, including 16:9, 9:16, 4:5 and 1:1 formats, different durations, markets and digital placements.

Do you produce retail and in-store content?
Yes. We create product and retail content for in-store screens, retail media, digital displays, seasonal campaigns, product launches and other point-of-purchase environments.

How quickly can you turn a project around?
Timing depends on the scope, but Traffic is built for faster-moving content briefs. We use experienced producers and small senior teams to keep production efficient without compromising the work.

Do you offer fixed packages?
No. We scope each project based on what is actually required, including the creative, production, number of deliverables, formats and timeline.

Can you handle post-production as well?
Yes. We can manage the full process from brief and production through editing, colour, sound, graphics, versioning and final delivery.

Where are you based?
Traffic operates through The Taxi Group in Australia, with production capability across multiple locations and access to the broader group network.

How do I get started?
Send us a brief, an idea, or even just a rough outline of what you need. We can talk through the project and recommend the best way to approach it.